Presidential Welcome...
April Edition – News From The Top – Captain Oz…
“APRIL: A TAXING TIME – MAKING CENTS IN THE DAYS AHEAD”
So how do you find the clients that truly appreciate the art form of photography and don’t mind paying for it?
Over the years many marketing studies have been done and the numbers that keeps showing up is that one in ten contacts will be the discovery of a potential client for you. Another words, what you get is one good prospect to ten contacts. Think of it this way – every time you contact 10 people you will get a $100. In the beginning when you contact the first person and they are not interested, just say to yourself “self - thank you for the $10”. When you contact each additional person that may say no – continue to say, “thank you for the $10”. Be positive knowing that somewhere in those 10 will be your sale of $100.
From this day forward when you think of the IRS think of it to mean “I Remain Successful”.
In a perfect world we would all contact 100 people a day – ideally discovering 10 potential new clients. Obviously, with the time demands on many of us this is just not possible. A great easy way to keep track of how many contacts you make every day is to start with a stack of 100 pennies and see how many cents you move from one stack to another. Continue to remain positive – it really does add to your face value!
March Edition – News From The Top – Captain Oz…
“MARCHING INTO DAYLIGHT – REFILLING THE IDEA TANK”
Looking out the window this morning I awoke to the sight of a fresh blanket of snow covering the ground. I always did like the snow as it has a way of making everything new again, at least for awhile. As the daylight increased and temperatures began to warm, the freshly blanketed ground slowly began to reappear. Hmmm… So now the question becomes, why am I sharing this with you?
In today’s photographic market place it is up to us (both individually and as a group) to break through the current blanket of economic conditions and uncover new fertile ground of opportunity. As photographers we are all blessed with the ability to see things from a unique prospective. Lately, the significance of using this talent to add directly to the bottom line has taken on new meaning.
Need a idea refill , a double shot of espresso ideas to recharge the idea tank? Some of us do!
Beginning the 3rd Monday of the month (starting in April) there will be a place to go to do just that. Why the 3rd Monday? In most cases this date falls halfway between our regular monthly meetings and many of us use Mondays as either a day off or a time to work new ideas. Announcing:
“THE CAPTAIN OZ COFFEE CLUB”
The “C.O.C.C.” will be an informal gathering, come as you are members who want to get new ideas and perhaps reinvent old ones with other SPPA members at north and south locations. This will be a time for great food, ideas and good company. To start things off, the first meeting will be on April 20th at the Bittersweet restaurant in Kent at 9AM (more details to come).
A final thought…
“I can’t change the wind, but I can change my SALES”
Captain Ozzie Wiese
206-841-4014
Email: c-images@comcast.net
February Edition - News From The Top - Captain Oz.
"RISING ABOVE THE PHOTOGRAPHIC QUAGMIRE OF MEDIOCRITY"
Clearly we now live in a photographic world where it seems that everyone
from sister Daisy Sue to Uncle Harry now consider themselves competent
enough with their new "professional grade" camera, to photograph once in a
lifetime events. It is up to us (the true professional) to educate those
most affected, why this is a REALLY A BAD IDEA.
Having "P" on your camera does not automatically make you a professional
photographer. It does not automatically transport years of training about
lighting and composition into the new camera owners brain. It does not beam
experience on how to deal with complex lighting situations and certainly
does not provide a backup camera when the one being used fails at the worst
possible time. As true professionals we need to make this message heard.
As with any journey, taking the first step toward this goal may be the most
difficult.
It is the goal of SPPA to provide "Excellence through education". The
opportunity and need to work together to this common goal has never been
greater. In the months ahead I now challenge you - 'THE MEMBERSHIP" - how
we can communicate and educate to our life stream of clients and prospective
clients with this mission critical message.
A final thought.
Would you trust your surgery to someone who just bought a new scalpel and
had no training on how to use it? I look forward to your input!
Captain Ozzie Wiese
206-841-4014
Email: c-images@comcast.net
January 2009
Greetings!
Welcome to a unique set of challenges for the year 2009. If there ever was a more challenging time for business success in recent memory, one does not come to mind. If there ever was a more important time to be part of the SPPA clearly this is the year. If just two heads are better than one, then we as a group are certainly exponentially better. This is year that using all of the resources available to you as a member of the SPPA could very well be your lifeline to success.
As an organization we can already be proud to those individuals and
companies that the SPPA have helped both within and outside SPPA. This is
the year we need and can do a better job than ever before. Since
communication is the key element to success, I challenge all of you to
communicate with me and those within the SPPA more by sharing your skills
and ideas that will help us all grow and to be the association other PPA
chapters will want to copy. Let us strive to be the trend setters and not
those that just follow. By combining the strength and knowledge of our
resources, each and every one of us can have a successful year.
One + one + one + etc. = success for all. To paraphrase a very special
quote, "Ask not what your organization can do for you, but what you can do
for the organization".
I look forward to working with all of you this year!
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